What’s New

Stay on top of the latest developments in digital marketing and Search Engine Optimisation.

Navigating Google’s August 2023 Core Update

Google announces the rollout of the August 2023 core update, marking another step towards refining search result rankings.

Nimit Kapoor
Aug 23, 2023
2 Mins Read

Google Search on Steroids with Generative AI

Google Search is transforming the search experience with the new generative AI that will allow users will be able to uncover new insights and viewpoints more easily.

Nimit Kapoor
May 11, 2023
3 Mins Read

Google discourages canonical tags for syndicated content

In its updated guidelines for canonical tags, Google no longer recommends the use of canonical tags for syndicated content.

Nimit Kapoor
May 5, 2023
2 Mins Read

Search Console Keyword Rank Tracker Template [Google Sheet]

I have recently created a Keyword Rank Tracker template using which you can easily get keyword data, automatically track the ranks for your selected keywords. It's a great way to keep tabs on your SEO efforts and see how your website is ranking for important keywords.

Nimit Kapoor
Apr 13, 2023
7 Mins Read

Google Search’s February 2023 Product Review Update

The February 2023 product review update will better reward websites that share high-quality product reviews, developed by experts or enthusiasts who know the topic well.